About us MessageBird is transforming the communications landscape as one of the fastest-growing software companies in the world. Our cloud communications platform makes it possible for businesses to instantly connect with over 7 billion phones globally, allowing them to speak with their customers in the same ways they talk to their friends. Our suite provides access to all major messaging channels, from SMS and Voice to WeChat, Messenger, Facebook, WhatsApp and more. We provide out-of-the-box solutions with our own applications like Inbox and Flow Builder, plus a robust set of APIs that simplify workflows and automation. With over 15,000 customers — from small and mid-sized businesses to some of the world’s biggest brands — it’s likely that you’ve benefited from our technology at some point. Our products range from turn-key applications like Inbox, Flow Builder and Campaign Builder, to leading solutions and APIs for enterprises; all are available through our Online Self-Serve (OSS) dashboard. Our global team is a powerhouse of 350+ employees, who work across eight international offices. We’re excited that you’re here and interested to #jointhenest . How we work We work fast, grow fast, and build fast. Life at MessageBird moves in fast-forward motion. We’re a team that focuses on making an impact — right from day one. We are go-getters, industry leaders, and dreamers. Risk takers. Roll-up-your-sleeves-and-make-it-happen kind of people. We thrive on transparency, and we value solution-minded attitudes. We are all driven by one ethos: Get Shit Done. We love shaping things together and leveraging different perspectives, because that makes our products better. Our Birds are empowered with freedom and opportunity; in return, we expect honesty, courage, and agility. We own our work, and sometimes we fail. And then we get back up and cross the finish line — together as a team. Sound refreshing? We think so, too. The role: Marketing Operations Manager We are looking for a Marketing systems thinker and builder. Someone who is passionate about creating and maintaining a robust marketing tech stack for launching world-class campaigns, creating an accurate picture of our users/personas, generating quality leads with effective routing, A/B testing new web pages & emails, and driving marketing insights. The ideal candidate is someone who has developed and improved the end-to-end Marketing system at a fast growing SaaS company, and who has seen Marketing Operations work at scale. What you’ll do Improve and manage our Marketing tech stack, and implement new solutions when required Set-up Campaigns in Salesforce, Autopilot, and other tools including troubleshooting and fixing data errors/issues Partner with Sales and Data teams to build, implement and maintain our lead scoring and marketing attribution models Manage cross-domain analytics on website (Google Analytics 4 and Tag Manager) Manage campaign tracking, testing, and optimising feedback flows Manage sales sequences, testing & iteration process including training on sequence use for SDRs Troubleshooting and managing Segment platform across our marketing tech stack Audit and monitor proper tagging for campaigns across our tech-stack Measure the ROI of campaigns & channels and make recommendations based on their results Support team with ad hoc campaign reporting and analysis for our performance marketing efforts Execute ad hoc data migrations, imports and manage a data quality program focused on completeness, standardization, and de-duplication Ensure SDR’s have what they need to follow-up with leads, including: proper lead views and/or dashboards and identifying operational hurdles or roadblocks the SDR team is facing and recommend solutions What you’ll bring 4-6+ years of Marketing Operations experience Extensive experience implementing and administering Marketing Ops Software Lead engagement, nurture, email & campaign creation, e.g. Pardot, Autopilot Lead routing, e.g. LeanData Segment for customer data analytics, event triggering and performance data SDR communication tools, e.g. Outreach or Salesloft Google Analytics 4 and Tag Manager (or similar solution) to drive business insights and understand website behaviors A/B testing tools for web and email Conversation Intelligence tools, e.g. Gong.io, Chorus Integration with Salesforce and sales processes Experience with the setup, tracking, testing and optimization of Marketing campaigns Proven track record improving conversion rates from leads to MQL to SQLs. Strong experience working with performance marketing channels such as Facebook, Google, or LinkedIn, and ability to build a tracking system for each of them. Experience communicating business insights & ROI to senior Marketing, Sales & Product leaders, from the data collected by our marketing systems. Data-driven mindset: you are able to maintain quality marketing data in our systems and you know how to integrate Marketing software with CRM and the data warehouse. Psst… some added perks The ability to Work Anywhere — literally anywhere you want, as long as it’s in the same time zone as your team (yup… you read that right!). This comes with the added benefit of finding the right work-life balance for you by following our 80/20 rule. WFH office set-up allowance to make sure you have all you need to “get shit done” in an ergonomically-friendly manner. Top-notch work equipment (including Bose headphones!). MessageBird swag to keep you well-dressed. The occasional (virtual) company-wide and team events. A team of (fast-)forward-thinking, talented and fun colleagues from more than 50 countries! MessageBird is an equal opportunity employer. If you think you’re a match for this role and can bring some great skills to the MessageBird team, please apply! We’re excited to get to know you.
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