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Buffer

Chart your path. Share your story

Dec, 1

Fully Remote

Marketing

Worldwide

About

Buffer

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Social Media Manager

Buffer is a platform of social media products made for small businesses. We help our customers stand out online and drive meaningful engagement and measurable results for their brand and bottom line. Our mission is to provide essential tools to help small businesses get off the ground and grow. Through exceptional customer service and uplifting content, we help companies believe they can succeed and do good along the way.

Our Culture and Values
Clear communication, transparency, open-mindedness, empathy, and patience are just a few of Buffer's cultural values. We are looking for a person who understands this culture and will thrive within a team of people passionate about self-improvement, honesty, and openness. Here's a guide on how we strive to communicate with customers.

Working at Buffer is collaborative effort built on the foundation of our core values. We try to be “No Ego Doers” who are aware of our assumptions, and joining us means you'll work together with the team in order to test and confirm our ideas. In our career framework, we choose to focus on the journey, the growth, and evolution that is a career.

We're cultivating a unique and robust culture, and building a different type of company that’s focused not only on the bottom line, but also the happiness and personal growth of our customers and team along the journey.

Where You'll Work
Buffer is a fully distributed team, which means that we’re spread across the planet. We have Bufferoos in 15 countries, 11 timezones, and 42 cities around the world to build a great culture and product.

About the Role
As a Social Media Manager, you will own Buffer’s social media channels and creating content across platforms. You will be directly responsible for executing content creation in written format as well as videos and other visual content. You will create our weekly social media content calendar and coordinate across teams to ensure that key teammates are aware of upcoming content. This is a key role for us as a social media software company as our social profiles are a massive part of our brand and one of the first things that our customers see and get to know us through. You’ll work closely with the rest of the Marketing team to create social media content on a weekly and monthly basis, as well as work closely with our Customer Advocacy team to keep them aware of upcoming planned content. Day-to-day, you’ll work hands-on scheduling posts, following industry trends, gathering insights, and helping our community and customers by sharing informative, engaging content.

Who You’ll Work With

In this role you’ll report to the Head of Public Relations. Day-to-day you’ll work closely with other marketing teammates as well as the agencies and freelancers that work with our marketing team. As a member of a marketing organization you will help shape Buffer’s overall brand through exceptional social media posts across platforms.

Responsibilities

Own creating social media content. Coming up with ideas for ways to promote upcoming content pieces, product launches, and any other announcements ensuring content resonates with the customer and the brand. This includes creating written content, graphics, and videos ranging from several seconds to several minutes.
Own the social media content calendar and planning process. Planning, managing, and coordinating the content calendar, researching upcoming relevant news, events, or holidays. Leading weekly or biweekly social content brainstorming sessions.
Experiment and use data to inform strategy. Extract insights and learnings for each social channel and use them to inform our social strategy.
Keep up to date with industry trends. Ensuring to keep on top of changes and new features across platforms and easily share those updates with Buffer’s audience on social media and within the company.
Be a strong Buffer voice: Adopt Buffer’s voice and tone across content work and ensure that anything published on any social channel is a good fit for Buffer’s brand and voice.

Qualifications

Must have prior experience creating social media content for a brand, preferably a software company.
Must have experience creating social media graphics and short-form video content, like Instagram Reels or TikToks.
Must have experience using tools to plan and collaborate on social media posts with several teammates.
Excited and energized at the prospect of spending the day-to-day creating, scheduling, and posting content as well as engaging with our community on social media.
Outstanding written and verbal communication skills: You care about producing content that will resonate with a broad global audience.
Ability to create engaging content and ensuring a consistent brand voice.
Strong understanding of important social media metrics and data.
Bias towards action with an ability to have a high output in the form of creating social media posts.


What We Value

Clear communication, transparency, open-mindedness, empathy and patience are just a few of Buffer's cultural values. We are looking for a person who understands this culture and will thrive within a team of people passionate about self-improvement, honesty and openness. Here's a guide on how we strive to communicate with customers.

Working at Buffer is collaborative and positive thanks to our core values. We try to be “No Ego Doers” who are aware of our assumptions, and joining us means you'll work together with the team in order to test and confirm our ideas. In our career framework, we choose to focus on the journey, the growth and evolution that is a career.

Perks and Benefits

We hope that you're excited by the possibilities that come with working at Buffer! In addition to our unique culture, we also offer these fun perks and benefits.

💰 Competitive salary: Our salary formula adjusts to your cost of living and experience. For this role, the range is: $92 to $135K USD.
🏝 Work remotely: Live and work wherever you like!
💪 Health insurance: We offer health insurance for all of our team members, international or US.
💻 Home office setup: Get a laptop + $700 to set up your home office!
👓 'Growth mindset' fund: Extra money for learning and development.
⛺️ Minimum vacation: At least 3 weeks/year!
🤑 401(k): With 3% company match.
📈 Profit sharing: When the company does well, all team members share the profits!
🍼 Family leave: 3 months of family leave for all parents, and more is possible.
✈️ Retreats: Join us for company get-togethers twice per year! Our next retreat is in Greece. (These are on pause for now.)
☕️ Working smarter stipend: Get some extra cash for a co-working space or a coffee shop work.
📚 Free books and Kindle: Get a free Kindle and all the free books - digital, physical, and audio - you like, anytime.
⛱ Sabbaticals: Take a 6-week break, fully paid, after every 5 years with Buffer.