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Senior Marketing Manager
Applause empowers leading brands to deliver flawless digital experiences for their customers on any device, in every location. The company’s testing, feedback and research solutions enable businesses to delight customers, drive topline revenue and innovate faster.
Applause ensures digital quality for websites, mobile apps, IoT products and in-store interactions in a way no other approach can – via its technology platform and managed global community of over 1 Million on-demand digital experience experts. Only real people on real devices in real locations can provide the real issues and feedback that brands need to deliver great digital customer experiences. Thousands of companies of every size – including Google, FOX, Nike, BMW, PayPal and Slack – rely on Applause to dramatically decrease the time and cost of delivering great digital experiences for their customers.
To help us grow the European market, we are looking for a:
(Senior) Marketing Manager (m/f/x)
Location: Berlin or remotely in Germany, UK, France, Spain or Italy
As a Senior Marketing Manager, you will work closely with the Global Vice President of Marketing to build and execute marketing programs for successful inbound and outbound demand gen campaigns for Applause’s European markets.
Here’s your opportunity to work in an international team setup for one of the hottest, fastest-growing tech companies in Berlin, Applause.
Your responsibilities are:
You will be setting up and executing best-in class enterprise marketing strategies for our European market with a focus on D/A/CH, UK, France, Italy, Spain, Benelux and the Nordics.
You will be responsible for the conceptual planning, implementation, management and optimization of marketing campaigns throughout all channels for lead generation (e.g. webinars, paid ads, social, email campaigns etc.).
You will manage online events and increase our field marketing presence together with the sales teams.
You will support the international content team in the creation of landing pages and content for our localized websites.
You will work to identify, validate and continuously expand new marketing channels.
You will partner closely with the EU Sales team to align Sales and Marketing activities to maximize effectiveness and keep Applause positioned as the world’s leading provider of crowdtesting solutions.
You will continuously optimize key metrics together with your team based on continuous optimization, leveraging latest technology and employing new innovative marketing approaches.
You will directly report to the Global Vice President of Marketing and have dotted line reporting to the General Manager for our European business.
Your profile should look like this:
You have 7+ years’ of professional marketing experience in B2B marketing, ideally in the IT industry (e.g. tech startups, SaaS, mobile industry).
You possess a strong understanding of global and regional marketing campaigns and have first hand experience in the planning and execution of marketing events and field marketing
In the past, you have already worked with Marketo or similar providers of marketing automation tools and gained experience in interacting with marketing technology and platforms.
You were responsible for marketing budgets and managed them.
You are comfortable in collaborating with sales teams and building marketing campaigns that will support the full sales cycle.
You have experience in engaging with enterprise customers, thought leaders, and industry professionals.
You have a good understanding of current trends in the digital world and are interested to learn more.
Fluency in English, excellent in both verbal and written, an additional language on native level (French or German) is a plus.
What we offer you:
Be part of an international team full of passionate and skilled people from 35+ different nationalities.
Opportunity to grow and contribute to the success of a global leader with a high value solutions offering.
Variety of learning and development opportunities including unlimited courses on coursera!
Team events, remote working option, dog-friendly office, etc.
Attractive salary, unlimited work contract and flexible work hours.
A great office in the heart of Berlin – right next to the Gleisdreieckpark.
Financial & visa support in case of a relocation to Berlin.
Great company culture and pleasant work atmosphere.
Five times (2016-20222) on Kununu’s List of “Berlin’s best employers”.
Among Germany’s “Best mid-sized employers 2019-2022” (Focus Business Magazine).
Would you like to be involved in the expansion of an international company and work for one of the fastest growing technology companies?
Then Applause is the perfect company for you!