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Salesforce CRM Marketing Expert
Do you like to work remote and work with international teams focused on Salesforce Core Cloud? Maybe this is the right job for you!
We are looking for a motivated, fast learner to help our clients to further design, build, and rollout integrated solutions to execute B2C processes by leveraging Salesforce Core Cloud (CRM, and taking into considerations surrounding tools and processes (e.g. Marketing Cloud, Registration processes in other data bases, etc). You will work for one of our clients, that is market leader in hearing aids. This role is involved in cross company processes and you will work with different teams on different tasks.
You will be responsible to leverage CRM processes & data for Marketing and drive the setup of CRM to integrate Marketing processes & systems:
Marketing-relevant data collection and customer information update
Process & data integration between Marketing, Sales & Service in CRM
Support in creation of targeted Marketing campaigns
Support of local sales organization
Integrate Marketing-related areas into CRM (65%)
Be the Marketing representative for CRM; closely collaborate with Key Stakeholders / Business Owners from Marketing (incl. Lead Generation, Digital Marketing) and act as sparring partner to define CRM requirements for Marketing processes
Design processes integrating Marketing and CRM
Define integrations from marketing tools to CRM to drive end to-end campaigns (Such as integration of apps or landing pages into CRM, including Sales Cloud / Service Cloud <-> Marketing Cloud interfaces & data flows).
Drive towards automation of processes.
Define required data points and sources. Design and implement processes to gather, enhance and check CRM data utilized by Marketing.
Secure integration of Marketing data & process requirements with existing Sales & Service data & processes
Define briefs of CRM adaptation requirements
Provide insights into current CRM capabilities
Share insights on required timelines and budget
Support definitions of customer & consumer journeys
Act as go-to person for the following elements in CRM, among others:
Marketing related objects / settings (Campaign object & processes, Leads, Marketing Support Requests, Custom objects related to Marketing tools such as Showpad, Marketing Cloud, etc.)
Privacy & consent management
Lead Marketing-related CRM implementations & Change Request within the CRM change flow (20%)
Implement defined CRM adaptations and defined processes in alignment with existing Sales Cloud & Service Cloud elements, including maintaining Jira development backlog
Build the bridge in CRM from Marketing to Sales & Service, ensuring integrated processes that are aligned with Sales & Service elements, data, processes.
Continuously improve integrated Marketing and CRM processes and provide recommendations for further enhancements.
Provide CRM Business support to GCs and stakeholders (15%)
Provide ad-hoc CRM support for GCs and business stakeholders, especially for Marketing topics in Sales Cloud; this can also include reporting.
Continuously promote, maintain and improve the “CRM Knowledge & Training portal” to create a hub of the most important definitions and user friendly documentation of core processes touching Marketing in CRM.
Analyze current B2C setup in the organization
Understand surrounding tools and data flows
Define improvement areas (technical, data-structure wise), confirm with stakeholders, and execute.
Analyze existing / historical B2C data and recommend and perform data cleaning (such as deletion, transformation, etc.
Support business stakeholders and the CRM Business Team in formulating new business requirements, translate them into specifications, and work them off.
Help the CRM Business & CRM IT teams to map out CRM-relevant integrations, data flows and data governance aspects.
By doing so, improve compliance aspects such as Data Privacy & IT security consideration based on Data Privacy and IT regulations. Identify gaps and close them.
Act as additional expert and ensure knowledge transfer to various functions; which includes IT development work based on best practice standards, and maintaining solution design and documentation.
Transfer knowledge to internal CRM Business & IT Teams.
Degree in Marketing
Experience in (Digital) Marketing processes spanning over multiple tools & touchpoints
Experience in a cross-functional, process-driven and interdependent work environment - > ideally in the cross section of Marketing & Sales, and Business & IT
Experience in translating stakeholder needs into CRM specifications and requirements
Experience in CRM projects & process implementation in a diverse environment with local and global stakeholders.
Excellent knowledge of the Salesforce platform and landscape, with focus on Sales Cloud & Marketing Cloud.
Any Salesforce certification such as “Salesforce Administrator”, “Salesforce Advanced Administrator” and a high rank in the Trailblazer learning platform is a plus!
Ability to act as functional expert and business owner for defined areas
Lead projects and discussions with IT & Business stakeholders
Persistent, with clear focus and goal orientation in a complex, conflicting process landscape.
Willingness & ability to act as go-to person and expert also in collaboration with stakeholders higher up in the hierarchy. Comfortable with standing firm on own assessment.
English: Written & spoken on a professional level
Pro-active work style
Who you are
Strong business understanding and result orientation.
Strong customer orientation and problem solving skills
Ability to break down processes in single steps, without losing overview.
Project management skills
Able to work under the pressure of conflicting priorities
Excellent organizational, interpersonal and communication skills
Comfortable working in cross-functional, cross-cultural teams within a fast-paced, dynamic environment
Independent work style
Strong focus on creating pragmatic impact with longer-term outcomes in mind
Strong process understanding for multiple touchpoints in a customer and consumer journey.
Strong IT affinity and quick understanding of data maps, processes, interfaces and tools
Data friendly / “data culture”
Ability to learn fast and build
Ability and willingness to dive into other areas of CRM such as Sales & Service to connect the dots and have a holistic
view considering aspects outside of Marketing.