Giulia job seeker who took the job interview course from the ambitious.png

GRIP

Make event connections count

Feb, 24

Fully Remote

Marketing

Worldwide

About

GRIP

Resources to find a job

Product Marketing Executive

Job description
🚀 Who are we?

At Grip, we’re passionate about bringing professionals together to move markets forward faster. Our leading Market Engagement Platform for Event Organisers enables our clients to create Live, Virtual, and Hybrid event experiences in a single solution. Making it easier for event participants to connect, engage and do business.

Grip works with 12 out of 20 of the largest Event Organisers globally and is known for its leading AI-powered matchmaking engine, used to establish millions of valuable connections at thousands of events. As a multi-award-winning global leader in AI-powered tech, we pride ourselves on being real innovators in the event tech space.

Grip recently completed a $13M Series A funding round led by Kennet Partners, a well-known London-based VC Fund. Other investors at Grip include leading entrepreneurs Brent Hoberman (CEO and Founder at Lastminute.com, Made.com, Founders Factory), Arnaud Massenet (Co-Founder at Net-a-Porter), and Jeremy Roche (FinancialForce, Unit4).


🚀 About the position:

At Grip, hundreds of leading event organisers worldwide work with us as a partner in achieving their business goals to connect, inspire and engage their event participants.

The Grip platform is an exciting multi-faceted product with a complete SaaS dashboard for event organisers. The product also has a complete engagement platform for event participants across web and mobile which includes streaming, content, and networking which is underpinned by our award-winning AI-powered Matchmaking Engine.

We’re looking for a Product Marketing Executive to support go-to-market campaigns and materials to further establish Grip’s market positioning and launch new features and functionality to our customers and prospects.

This role will work within the marketing department, reporting to the Senior Product Marketing Manager, but have strong links to the Client Success, Sales, and Product teams.

The campaigns should drive awareness, adoption and usage of our platform, but the role will also require an understanding of market trends and our competitors, which will be invaluable for your ability to position our product as the best in the market.

Job requirements
Working with Marketing:

Create content such as case studies, videos, website copy and blog posts to showcase the product and especially new functionality in the best way.

Crafting and telling customer and product stories. It's crucial you can capture our product in various forms, from one-pagers to tailored presentation decks.

Develop product positioning & messaging for new products & features we ship. This includes developing the go-to-market planning, driving demand, product adoption, and customer satisfaction with our products.

Collaborating with the design & marketing teams to ensure our messaging and tone of voice of product marketing is consistent with the overall company.

Manage and build webinar environments to increase excitement for the Grip brand and engagement with our tools.

Working with Product:

Lead the launch of all new products and feature releases both to internal stakeholders and customers.

Plan the migration of existing events and customers to new features where needed and liaise closely with operations, product and engineering teams.

Working with Sales:

Work with the Grip sales team to set up Grip demo environments that showcase the platform in the very best possible way.

Keep sales decks up to date with the latest features & functionality so that the sales team always have accurate information available for customers.

Working with Operations (Project Managers & Customer Success):

Take ownership of the Grip knowledge base and make sure it’s up to date with the latest & greatest product information.

Lead on the usage of the Grip Academy by customers as a way to train them on the usage of the Grip platform.

🚀 Experience and Skills

Collaborative skills: As a product marketing specialist you will have to collaborate with multiple teams across the business. This will often include the sales and marketing department, product management and senior executives.

Communication skills: The ability to speak and write to a high standard is crucial. You will present new products and write engaging copy, telling the ‘story’ of products, across various marketing channels.

Research skills: Gaining insight into customer needs and experiences. Analysis of data, surveys and customer interviews will be part of this mix and you need to be well acquainted with these techniques.

A marketing or business studies degree is desired.

2-3 years of marketing experience is required.