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Marketing Automation Manager
InVision made its name helping design teams create the world’s best digital products. We broadened our impact as a thought leader guiding organizations toward design maturity. We explored new territory by bringing those two streams together and pioneering visual collaboration. Now we’re taking what we've learned and built, and expanding our reach to designers and non-designers alike.
InVision is the visual collaboration platform powering the world’s best companies. The heart of InVision is Freehand, our online digital whiteboard. We built Freehand to transform the way people work together. Transformation is a bold term, but we stand by it. So do our users from Amazon, Anthem, and American Express. And that’s just the A’s. We are trusted by 100% of the Fortune 100 because we understand that collaboration is about more than just seeing each other - it’s about fueling each other. More than 7 million people across global enterprises and small teams come to us when they are looking to transform the way they work together. InVision’s platform, education, and community enable businesses to work across distances and disciplines to unlock the expertise of every team member and deliver powerful business results.
What sets Freehand apart is not a thousand specialized bells and whistles for power-users. What is special about Freehand is the way it puts people at ease, encourages their creativity, and elevates their individual voice so that every member of a team can contribute meaningfully. Freehand is designed to be intuitive, inclusive, versatile, and enterprise ready. It is refreshingly simple, but surprisingly robust.
We’re on a mission to transform the way people work together by helping them collaborate better. On anything. From anywhere.
We are shaping the future of work.
Come join us.
InVision is a globally distributed, 100% remote organization. Our internal culture is made up of diverse, collaborative connections across more than 25 countries – forming a community where everyone belongs, thrives, and grows.
Our team is in search of a Marketing Automation Manager to help us change the way digital products are designed.
About the Team:
Our Demand Generation team makes an important impact on how we solve for business problems, and increase efficacy of our standard practices.
What you’ll do:
Drive email best practices and scalable processes
Use email marketing and in-app messaging to engage our database of contacts with timely, relevant and valuable content that is representative of the InVision brand and culture
Strategically leverage our automation platforms to increase the volume and quality of the traffic sent to InVision’s core properties
Project manage email and in-app messaging campaigns from ideation to production to deployment
Leverage subscriber data to build highly targeted audiences for InVision communications and share learnings related to targeting strategies cross-functionally to improve targeting efforts across the organization
Report on campaign performance and socialize insights and opportunities
Collaborate closely key stakeholders in Lifecycle Marketing, Marketing Analytics, Design, Content Marketing and Demand Gen to drive key initiatives
Maintain and enforce email deliverability best practices, including an exceptional sender reputation and clean IP
Track KPIs and measure performance of campaigns and experiments
Run optimization tests to ensure we’re continuously improving our email engagement rates
Stay in the know about email and in-app messaging best practices
What you’ll bring:
2-5 years experience creating and executing marketing automation programs
Demonstrated success leveraging marketing automation techniques to drive customer engagement and retention
Strong understanding of analytics platforms (Mode, Google Analytics, Amplitude) and marketing automation platforms (Marketo, Pendo, Drift, etc)
Expertise with email marketing platforms (HubSpot, Marketo, Eloqua) and email best practices
Experience with In-App messaging platforms (Pendo, Braze, Iterable)
Experience at a high-growth SaaS company (e.g., Slack, Dropbox, Atlassian)
Familiarity with marketing analytics, online marketing, A/B testing, product marketing, and predictive marketing tools
Balance of creativity and analytical skills
Exceptional communication and presentation skills
Email Marketing skills
Strong appreciation and understanding of design (design skills a major plus!)
Able to prioritize and juggle many projects
Exceptional project management skills
Nice to have: understand SQL, HTML/CSS
InVision offers an incredibly unique work environment. The company employs a diverse team all over the world. Each InVision team member is given the freedom and tools to do their best work from wherever they choose.
The benefits we offer in the United States and Canada include competitive health plans and retirement plans. Some InVision-wide benefits offered to all employees across the globe include a flexible vacation policy, monthly coffee shop stipends, annual allowances for books related to your profession, and home office setup & wellness reimbursements. InVision is an international employer so some benefit offerings will vary from country to country.
InVision is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.