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Lead Brand Designer
This role will be responsible for owning Coursedog's overall brand design strategy, developing graphics for a range of digital and traditional marketing communications, and iterating on the Coursedog website UI/UX. You will work with our marketing team, collaborating with product and content marketing, to plan and develop visual collateral across the company to ensure cohesiveness in our brand image.
What you'll do-
Define and own Coursedog's visual brand strategy and guidelines
Ideate and own the creation of all visual collateral needed to support Coursedog's marketing efforts (e.g. visuals for marketing emails, infographics, landing pages, etc.,)
Own the UI/UX of Coursedog's website, continually iterating and enhancing the website with A/B testing
Oversee asset creation and resource management as needed
Work cross-functionally to streamline collateral across business units, creating a cohesive brand story and experience for our audience
Convey Coursedog's brand story through visual collateral
Collaborate with RevOps to review efficacy of brand campaigns, ensuring all branding assets are meeting our objectives
Who you are
A passionate graphic designer with 5+ years of brand and digital design experience
Equipped with a strong portfolio, showcasing typography, visual design and brand system implementation. Animation skills are a plus
You have initiated and run design projects from scratch, working for multiple stakeholders.
Strong conceptual, creative and strategic thinking, with a knack for visual storytelling and building storyboards
Strong interpersonal skills, time and project management, presentation, leadership and communication skills
Create and refine design solutions that take into consideration an equal dose of creative inspiration and in-market reality
You consistently follow the latest trends in omni-channel marketing campaigns
You have successfully developed brands and created assets for marketing campaigns
Sound like you? Please remember to attach or provide a link to your portfolio when applying.