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Field Marketing Manager
Nozomi Networks (www.nozominetworks.com) is the leader of OT & IoT cybersecurity. Whether our clients need fast product enhancements, onsite engineering support, or rapid deployment across continents, we deliver. We accelerate digital transformation by providing exceptional network visibility, threat detection and operational insight for OT and IoT environments.
Location: EMEA (remote position)
Who are we looking for:
As the Field Marketing Manager for EMEA you will be responsible for developing the Go-to-Market strategy for your assigned territory to drive demand.
In this role, you’ll be responsible for the deployment of marketing campaigns and lead gen programs to support key regional initiatives, working closely with the regional sales, channel and marketing teams to meet pipeline targets including: hosted virtual and in-person events, industry-relevant trade shows, ABM digital marketing campaigns, partner marketing and various other marketing tactics to support the field sales organization.
You will be responsible for tracking results and reporting on campaign success and deliverables.
This role requires strong collaboration, resourcefulness, and the ability to deliver results through cross-functional alignment and communication.
What you will do:
Own and build the overall Go-to-Market plan for your assigned territory with input and expertise from key internal stakeholders
Partner with marketing, sales, and channel team to deliver and accelerate pipeline to meet and exceed revenue goal
Implement demand generation campaigns in the region in conjunction with sales and channel partners to reach buyers and drive demand
Serve as liaison to Sales team, be their advocate and conduit to the larger organization.
Maintain relationships with regional partners, conference organizers, and influential associations
Leverage social media to raise awareness and further promote our presence at various events
Monitor industry trends and competitor activities in the local region
An affinity for measurable outcomes and experience in a highly data-driven marketing organization is a must
Manage regional budget, accurately estimate costs, and manage execution
What you are great at:
Account Based Strategy
Strong project management and organizational skills with ability to execute marketing programs from planning, conceptualization, execution, and measurement
Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
Good knowledge of digital marketing tactics and best practices, including LinkedIn campaigns, TechTarget, SEO/SEM etc.
Experience with organizing local and regional events
Outstanding communicator and creative thinker
Experience with marketing automation and CRM tools
Critical thinker and problem-solving skills
Strong time-management skills
Ability to work with a decentralized, cross-cultural team.
Flexibility and adaptability to rapid growth, change, and problem resolution
Your Education and Experience:
3-5+ years of direct experience in a B2B Field Marketing or Campaign role, ideally for security or enterprise software company
Ability to travel 30% of the time
Excellent verbal/written English skills.
Knowledge of a second language is a must (preferably Spanish or German)