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Yodo1

A one stop platform for game developers around the globe

Oct, 24

Fully Remote

Marketing

Europe

About

Yodo1

Resources to find a job

Email Marketing Manager

What is Yodo1 and why should I care?

Yodo1 is a company that helps mobile game developers.

We provide the platform for developers big and small to learn and master the industry, turn their games into steady sources of income, enter new markets, and collaborate with top global brands to make smash hits.

It all starts with MAS: Managed Ad Services, a unique monetization solution that helps developers optimize their income from games. See it for yourself in 5 minutes: bit.ly/yodo1MAS

Today, our platform is helping thousands of developers around the world turn their titles into scalable businesses. Our singular focus for this year is rapidly scaling up our user base and turning passion into a career for tens of thousands more.

If you care about this as much as we do, we want you on our team.

Right now, we are hiring an Email Marketing Manager to support our sales and marketing efforts and help us initiate a conversation with thousands of indie game developers around the world.

You will have full ownership of Yodo1’s email marketing pipeline, including managing the lead data enrichment process, coming up with new innovative email templates, and setting up regular campaigns every week based on the sales and marketing activities. Bring your hunger to learn and grow!

Responsibilities

Setting up regular email campaigns on behalf of the sales and marketing teams using tools such as SendGrid and Mailchimp;
Owning the email marketing pipeline from top to bottom, working closely with our Lead Generation, Data Enrichment, and Sales teams to ensure there are no bottlenecks;
Innovating our email templates every week, to ensure we remain relevant and provide value to our customers;
Analyzing campaign data and providing key business insights to team leaders and key stakeholders on a weekly basis;
Paying close attention to deliverability, open, spam, and click-through rates; Preparing backup strategies in case a marketing channel runs into an issue with spam or deliverability.
Requirements

Experience building and assessing reports from multiple sources, including email platform metrics and third-party analytics tools such as Google Analytics;
Ability to meet deadlines and prioritize under time pressure;
Experience with EMS (Sendgrid, Mailchimp, Drip, Constant Contact);
Excellent communication skills: Conveying ideas concisely, using data to support conclusions, and always keeping the team in the loop;
Innovative mindset and familiarity with A/B testing.
Bonus Skills

Hands-on experience with HTML and responsive email templates;
Familiarity with email deliverability, including the concept of warming up email addresses;
Knowledge of anti-spam best practices;
Extensive history running A/B tests in a marketing context;
Ability to do basic image manipulation with tools such as Canva.
We pay based on qualifications, experience, and fit for the role. Apply now to change the game for game developers.