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Digital Marketing Specialist
Clio is more than just a tech company–we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.
We are currently seeking a Digital Marketing Specialist to join our marketing team in Ireland! This role can be performed from our Dublin office, remotely across Ireland, or a combination of both.
What your team does:
Clio’s Ireland hub drives our EMEA (Europe, Middle East, and Africa) expansion and is home to product development, sales, marketing, and customer success. The team operates like a startup within a larger company, which means we experiment and blaze the trail for Clio in new markets around the world.
As a Digital Marketing Specialist at Clio, you’ll be part of a Marketing team that values excellence and initiative, loves innovation, and cares about results. Your work will have an immediate and meaningful impact and you will be supported along your career journey to take chances and grow into the professional you desire to be. You will also have the support of fellow digital marketing experts based throughout Canada and will lead the digital marketing efforts for the EMEA region.
You will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success. Together, you will set the bar for best-in-class digital marketing practices and use them to maintain our position as the leader in legal practice management.
Who you are:
You are an experienced digital marketing professional that will be responsible for managing the day-to-day operations of paid channel campaigns (SEM, Facebook, LinkedIn, Capterra), CRO and website and landing page effectiveness.
This is a tactical role where the successful candidate will be hands-on, in our platforms, assisting in the day to day running of campaigns. You will leverage your marketing skills to generate incremental growth and constantly look to drive improvement and efficiencies across our digital marketing channels.
What you’ll work on:
Contribute to the day-to-day campaign management of SEM campaigns including: keyword auditing, keyword gap analysis, management of budgets, developing ad copy, etc.
Manage, monitor and execute our paid social campaigns in EMEA
Provide updates on the performance of ads and monitor emerging trends and best practices.
Support the development of our website and landing page strategy that caters to audience needs in EMEA.
Collaborate with internal teams based across different time zones to create and optimize landing pages prioritizing user experience and conversion.
Develop technical search engine optimisation strategies to rank for target branded and non-branded keywords
Identify website trends and critical conversion and drop-off points, and optimize the user funnel accordingly
Leverage Clio’s tech stack for the measurement and optimisation of web strategies, including Intellimize, Dragon Metrics, Moz, GSC, Google Analytics, WordPress.
Monitor and develop strategies to assist with competitor campaigns
What you may have:
You’ve been there, done that. You have 2+ years of experience in digital marketing and paid advertising, preferably in a B2B SaaS environment.
You’re data driven. You have a passion for conversion optimisation, process efficiency, and continuous improvement and are well versed with Google Analytics and similar reporting tools.
You’re collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes and you have experience working with teams in multiple time zones.
You’re creative. You think outside the box for solutions and love working with new tech.
You’re a self-starter. You’re naturally curious, resourceful, and motivated to make things happen.
Serious bonus points if you:
An expert in experimentation and A/B testing
Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.
In 2020, Clio was quick to roll out a’ Distributed by Design’ approach to working. Going forward our team members can now work from anywhere in Ireland and don’t have to be based in close proximity to our main office in Dublin. This opens up new opportunities to more remote staff and those of differing backgrounds and circumstances.
Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.