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Customer Marketing Manager
SailPoint Customer Marketing Manager – EMEA
The Customer Marketing team at SailPoint is passionate about nurturing our customers, building loyalty, and helping organizations drive business outcomes through SailPoint solutions. In addition to joining this amazing group of Customer Marketers, you will partner with internal cross-functional teams to get a strong understanding of our customer’s needs with a specific focus on deepening retention, advocacy and adoption. This is an EMEA specific role and brand new to the customer marketing team. It will require tight alignment “across the pond” with our team headquartered in the U.S. This is an exciting opportunity to collaborate with world-class marketers and thought leaders in identity security, while taking Customer Marketing to the next level in EMEA.
The ideal candidate has a passion for people, is goal oriented and has strong experience working in a SaaS organization. We’re looking for a hungry, self-starter that can work cross functionally and independently to build marketing programs that mobilize our customers to expand usage and adoption of SailPoint solutions. You will balance strategic thinking with tactical execution to bring advocacy, retention, and adoption programs to life and to create business impact for SailPoint. We need a storyteller who can communicate effectively to our customers and internal stakeholders, often based in other geos. You need to be able to work very well independently while keeping in constant communication with the greater team. We need someone to dig and make their mark on all areas of Customer Marketing in EMEA. The ability to create program plans, track and execute to goal is critical to this role.
Candidates must be able to work in a fast-paced environment, have project management skills and be comfortable moving between high-level strategy and day-to-day execution. The right candidate must be passionate about creating highly-engaging campaigns to drive retention, expansion and advocacy. This role is best suited for a detail-oriented, high achiever with proven ability to create B2B marketing strategies to improve product adoption, customer engagement and retention.
Develop and execute a retention marketing strategy in close partnership with marketing, regional teams, customer success, and product.
Understand customer behavior, segmentation, churn data and use learnings as a key input into strategy and tactics.
Develop strong cross-functional stakeholder relationships across Marketing, Sales Enablement, Customer Success, Product Management and PR teams to teams to align goals, strategy, content, and plans to create an engaging and cohesive customer experience
Create strategies for engaging customer to optimize onboarding, drive product adoption and fuel upsell/cross sell opportunities
Design and manage integrated customer campaigns to meet renewal and expansion objectives
Build a content strategy, educating on product adoption and awareness for expansion, infusing proven customer success in all initiatives
Develop and nurture strong working relationships with customers for mutually beneficial relationships
Be a content creator and strategist. Research, plan, and develop a pipeline customer success content in partnership with strategic customers including but not limited to written and video content for web, collateral, presentation, customer award submission and communication copy
Manage and grow our customer speaker bureau, recruiting our advocate customers to speak at events and programs, to the media, analysts, and consultants
Qualifications & Background:
Experience developing lifecycle customer marketing programs
Strong communication, writing, and storytelling skills with the ability to distill complex information into clear, concise messaging; ability to write in a simple, direct, and friendly tone.
Experience using marketing, sales and customer success technologies, especially Marketo, Salesforce, Gainsight
Fluent in English and or French or German or Spanish
Proven ability to develop deep relationships and influence cross-functional teams.
Strong leadership skills and executive presence. Experience managing multiple stakeholders and senior executives, both internally and externally, to develop and execute marketing programs
Demonstrated success leading marketing innovation, including the development and execution of demand generation campaigns
Ability to think creatively while making decisions based on data
Comfortable working with a global team
Results oriented to dramatically grow business outcomes
Strong project management and organizational skills with an ability to create, execute, and adjust plans as needed
A desire to have fun, work hard, and drive results for yourself and the greater team
Innovative – Enjoys generating new ideas to push the boundaries of marketing
4-5 Years of Customer Marketing or related experience, 8+ years of experience in Marketing
Bachelor’s Degree required
SailPoint is an equal opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.