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Customer Lifecycle Marketeer
Leadfeeder is a fast-growing international SaaS startup, headquartered in Finland. We are on a mission to bring web intelligence to our customers. Simply put, Leadfeeder helps companies know more about their website traffic, which enables them to convert promising visitors into sales and marketing leads.
We are a remote-first company, which means you can work from wherever you prefer as long as you are physically located in Europe. To support our distributed setup, we have a culture of transparency, ownership, and collaboration. We love our casual dress code, company retreats in sunny locations, and the opportunity to work with a truly diverse 100+ strong team based in 25 countries.
What sets us apart? We are a market leader with a solid business model ready to be scaled. Our data-driven and customer-centric approach keeps us grounded while providing a basis for sustainable and ambitious growth.
Are you a self-starter looking to learn and grow as part of a world-class team? Join our journey!
About this role
We are looking for a talented Customer Lifecycle Marketer to join the marketing team at Leadfeeder. The successful candidate will play a strategic role in owning the development of the customer journey, defining landmarks along the way, and executing programs that drive deeper engagement with customers to increase retention and increase revenue per account.
Using channels including (but not limited to) email, in-app messaging, product tours, and by working closely with our product, sales, and support teams, you will be responsible for driving the user behaviours that make our customers successful, while building strategies to drive product/feature adoption, engagement, revenue expansion, and reduce churn.
Act as owner of the customer journey, develop the journey map, gain team alignment with Marketing, Product, CS, and Sales
Build, manage, and optimize emails and in app messages across the user journey from sign-up, to retention, to re-activation.
Develop campaigns to reactivate lite customers into premium customers
Help find and build relationships with customer advocates.
Use Intercom and other lifecycle messaging tools to create advanced automated email and in-app workflows.
Develop a rigorous testing strategy and roadmap to optimise all customer messaging to drive customer adoption/retention.
Collaborate with product, customer success, sales, and engineering teams on cross-team projects.
Work alongside Biz-Ops to implement accurate tracking and reporting and to create a robust segmentation strategy, with a goal to drive personalisation and relevance.
Partner with product and engineering teams to revitalize emails that are auto generated by the app with the goal of increasing product usage.
Audit current customer communications within existing tools and teams and identify areas of improvement
Create campaigns that drive customer reviews on software review sites such as G2 and Capterra.
3+ years of hands-on experience in developing and executing end-to-end lifecycle marketing campaigns, including email and in-app messaging.
Strong copywriting skills - both in explaining the complex, technical terms and product features in words that anyone can understand, as well as bringing its story to life.
Proven ability to translate data and customer insights into successful engagement strategies
You have a deep understanding of the customer lifecycle and how to create meaningful segmentation of your customers along the way.
Strong project management skills and attention to detail
Strong stakeholder management skills and ability to work seamlessly with cross-functional teams including product, customer success, sales, and engineering
The ability to thrive in a fast-paced startup environment where flexibility and adaptability are key
Nice to have
Experience working for a B2B company (SaaS experience preferred) with an understanding of the sales funnel within a B2B organization.
Experience with email marketing software such as Intercom and Active Campaign.
Expertise in all aspects of email marketing including email design, best practices, deliverability, industry standards, and global compliance regulations.
An international and diverse remote-first work atmosphere
The opportunity to work at a fast-paced and results-oriented startup environment
Flexible working hours
Personal budget for home office improvements
Company equipment or monthly financial support for using your own equipment
Weekly yoga / fitness / meditation classes online
Mental Health support
Quarterly online team building activities with your team
Bi-annual company retreats in sunny locations that we will resume once Corona allows it (in the meantime, we are hosting virtual events)
Co-working space membership support (coming soon)